The program Persuasive Communication addresses those communication processes that are intended to achieve specific persuasive goals, as is the case in, for instance, marketing communication, health education, and public information campaigns. The research is aimed at understanding the dynamics that shape uses and effects of mediated persuasive communication. Read more >>
Tag cloudMarketing communication Intercultural communication Entertainment Education Branding Social media Interpersonal communication WOM Advertising Context effects Online advertising Sustainability Product placement Disclosures Food advertising In game advertising Environmental cues Publicity Tailoring Health communication Customer Media Cross-media CommunicAging Media multitasking eWOM Implicit measures Health literacy E-health
On Thursday 17th, Brahim Zarouali gave a presentation on the yearly Symposium of MOA in the context of his nomination for the “Insights Scientist of the Year 2021”. The topic of the presentation was political microtargeting based on psychographics (in collaboration with polcom colleagues). There are only three candidates left for this award. On July 1st, the winner of this award will be announced. See https://www.moawards.nl/genomineerden/nominaties-2021/63-genomineerden-2015/genomineerden-2021/466-wetenschapsprijs-moawards-2021
As online users we are increasingly exposed to chatbots as one form of AI-enabled media technologies. Stand-alone chatbots are often used for product or service recommendations, for example when online shopping or making financial or health-related decisions. What is the persuasive potential of these chatbots? Carolin Ischen studies how our perceptions of AI and our experience with chatbots influence our attitudes and behaviour. You can read more about her research here: https://www.uva.nl/en/shared-content/faculteiten/en/faculteit-der-maatschappij-en-gedragswetenschappen/news/2021/06/how-we-respond-to-chatbots.html?origin=AppJqzAtTlW0Tg8NglebEA
Priska Brevesreceived the best student paper award of the ICA’s Communication and Technology division for her article Biased by being there: The persuasive impact of spatial presence on cognitive processing.
Priska Breves, who will be joining the persuasive communication group in August, received the best student paper award of the ICA’s Communication and Technology division for her article “Biased by being there: The persuasive impact of spatial presence on cognitive processing.”. In the experimental study, the level of spatial presence and the quality of persuasive arguments were manipulated to detect the dominant processing mode under conditions of high spatial presence.
Hang-Yee Chan, Christin Scholz and their co-authors received the award for ‘Promising Early Career Paper’ at the Information System division of ICA 2021
The paper “Share Versus Read: Delineating Share-Forward and Click-Through of News Information on Social Media” of Hang-Yee Chan and Christin Scholz, co-authored by Emily Falk, was selected as a Promising Young Scholar Paper by the Information System division. In this study, the authors distinguish information selection and transmission in the social media context in terms of two different behaviors: click-through (i.e., reading full content by clicking on the social media post) and share-forward (i.e., sharing the post with or without reading). Combining different methodologies, such as brain imaging and web analytics, this study demonstrates the dissociable psychological processes behind click-through and share-forward on social media, and further underline the importance of emotion in our need to share information with others – even absent full knowledge of what is being shared.
The upcoming 71th Annual Conference of the International Communication Association (ICA) will be a virtual conference to be held from 27 to 31 May. Several PersCom researchers will present their latest work online. We are proud to have 16 presentations at this year’s conference on a large variety of topics. Below you can find an overview of all presentations. Please do not hesitate to contact the presenters if you want more information.
Eva van Reijmersdal, Sophie Boerman and their co-authors received the award for ‘Best Article Published in Journal of Advertising in 2020’ (runner up).
Eva van Reijmersdal, Sophie Boerman and their co-authors received the award for ‘Best Article Published in Journal of Advertising in 2020’ (runner up) for their article: Eisend, Martin, Eva A. van Reijmersdal, Sophie C. Boerman, and Farid Tarrahi (2020), “A Meta-Analysis of the Effects of Disclosing Sponsored Content,” Journal of Advertising, 49(3), 344-366). Journal of Advertising (ISI ranking 6.30) is the currently the number one journal in the category Communication.
Thesis Defense Nida Gizem Yilmaz – Audiovisual information and multi-language eHealth tools for expanding patient participation
Online health tools can play an important role in expanding patient participation among older cancer patients and older Turkish-Dutch and Moroccan-Dutch cancer patients. Nida Gizem Yılmaz discovered that the use of audiovisual information and multi-language eHealth tools offer a promising approach. On 30 October, she will defend her doctoral research at the University of Amsterdam.
Published on August 13, 2020 – Several PersCom researchers have started health communication and behavior change research on COVID-19 in the past months. Our ACHC website has a dedicated COVID-19 section where news and publications about COVID-19 are collected. Below we summarize some of our pending projects.
On July 3rd, Zeph M. C. van Berlo defended his dissertation “Playful Persuasion: Advergames as Gamified Advertising”.
On June 22nd Joanna Strycharz defended her dissertation “Personalized Marketing Communication in Context: Studying the Perspectives of Consumers, Industry and Regulators”.
Eva van Reijmersdal received an Idea Generator Grant of the Nationale Wetenschaps Agenda, from the Dutch Science Foundation (NWO).
Eva van Reijmersdal received an Idea Generator Grant of the Nationale Wetenschaps Agenda, from the Dutch Science Foundation (NWO). Together with children and the Netherlands Institute for the Classification of Audio-visual Media (NICAM), she will develop and test a unique pictogram that signals whether a video contains advertising to foster a safer and more transparent online media environment for children.
Margot van der Goot was awarded a grant by the RPA Human(e) AI, an UvA-wide initiative that is aimed at fostering the investigation of the societal consequences of Artificial Intelligence, and that is committed to building a network of researchers across all faculties of the UvA that together work towards more humane AI. Margot will explore the adaptation of conversational systems to different age groups in a project with Raquel Fernández and Sandro Pezzelle (Faculty of Science). More information about the project can be found here
Three researchers from the Persuasive Communication group, i.e. Brahim Zarouali, Christin Scholz and Leonie Westerbeek, won awards at the 70th International Communication Association (ICA) conference.
Brahim has won the Best Journal Article Award from the American Academy of Advertising for his article entitled Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations. This article was published in the Journal of Current Issues & Research in Advertising in 2019.
The upcoming 70th Annual Conference of the International Communication Association (ICA) will be a virtual conference to be held from 20 to 26 May with “Open Communication” as conference theme. Several PersCom researchers will present their latest work online. We are proud to have 14 presentations at this year’s conference on a large variety of topics. Below you can find an overview of all presentations. Please do not hesitate to contact the presenters if you want more information.
On January 31st, Dr. Eline Smit received the Young Talent Award from the Association for Researchers in Psychology and Health (ARPH). The ARPH Young Talent Award is an award for talented early-career researchers in the field of psychology and health, taking into account criteria as quality of publications, innovativeness of the research, scientific and societal impact, as well as relevance for the aims of ARPH, i.e. to stimulate and coordinate the academic study and application of psychological approaches to health and illness within Belgium and/or The Netherlands. The award was handed to Eline during this year’s ARPH conference, held in Egmond aan Zee.
Peter Neijens received the Flemming Hansen Award 2019 for excellence in research from the European Advertising Academy (EAA)
Peter Neijens received the Flemming Hansen Award 2019 for excellence in research from the European Advertising Academy (EAA). This long-term impact award honors a scholar who has made contributions to distinguished scholarship and has a significant impact in the field of advertising research. The EAA grants the Fleming Hansen Award every second year.
Bas van den Putte is involved in two projects that recently have been funded by a grant provided by Longfonds, Hartstichting, KWF, Trombosestichting and Diabetesfonds. General objective of both projects is to conduct research that contributes to policy that discourages tobacco use and stimulates the smoke-free generation.
Together with colleagues from Maastricht (a/o Dr. Ciska Hoving) and Leiden Universities (a/o Dr. Matty Crone), ACHC researcher Eline Smit has received a grant from ZonMw to identify the effective ingredients in smoking cessation interventions available in the Netherlands (€49.525).
This week, ZonMw awarded eight research projects Exercise and Physical Activity worth over 5 million euros. ACHC researcher Gert-Jan de Bruijn will participate in Active4Life, one of the awarded projects. In the Active4Life project, Big Data analyses will be applied to investigate effective intervention ingredients to stimulate physical activity in the population.
Three ASCoR researchers were awarded grants by the Research Priority Human(e) AI, an UvA-wide initiative aimed at fostering the investigation of the societal consequences of Artificial Intelligence in an interdisciplinary manner.
Guda van Noort will investigate data use in squads together with Paul Groth (FNWI). Hilde Voorveld’s project explores the effects of prosody in voice-driven chatbots together with Tom Lentz and Evangelos Kamoulas (FNWI). Theo Araujo will investigate virtual assistant platforms in a project with Thomas Poell (FGw) and João Pedro Quintais (FdR).
On June 20 Perscommers Hande Sungur and Fam te Poel won the annual Communication Tiger awards for best tutorial lecturer and best lecturer, respectively. The awards, presented by study association Mercurius, are a recognition from Communication Science students. Receiving this award as a lecturer is a great compliment.
At the upcoming 69th Annual Conference of the International Communication Association (ICA), to be held from 24 to 28 May in Washington, several PersCom researchers will present their latest work. We are proud to have 19 presentations at this year’s conference. Below you can find an overview of all presentations.
According to a review of the product placement literature, recently published in Journal of Advertising (https://tandfonline.com/doi/full/10.1080/00913367.2019.1567409), Eva van Reijmersdal is the most influential author in the product placement literature. The analyses showed that Van Reijmersdal is the most prolific scholar (highest number of publications), that her work was most often cited in other product placement studies (highest local H-index) and that her works is in the top two of ‘most mentioned product placement research in the media’ (including, Facebook, Twitter, blogs, Wikipedia).
Margot van der Goot won the Strategic Communication Challenge 2019–organized by the “Centrum Strategische Communicatie” of Logeion (the Dutch association of communication professionals). This means that Margot receives €25,000 to conduct a qualitative study that aims to provide in-depth insights in how consumers experience chatbot communication in a customer service setting. More information can be found here.
Peter Neijens was awarded a “Coq d’Honneur” by the Genootschap voor Reclame (GVR, Society for Marketing Communications) for his contributions to the marketing communication discipline. The jury praised him as a highly respected scientist and for his successes in bridging the gap between science and practice. Continue reading
Recently the University of Amsterdam highlighted the research conducted by Eva van Reijmersdal and Margot van der Goot about sponsorship disclosures in YouTube video’s: Link
Rena Zendedel received the award for her dissertation “Informal interpreting in Dutch general practice” from NeFCA, the Netherlands-Flanders Communication Association. The award aims to acknowledge excellent dissertations in the field of Communication Sciences and wants to recognize the quality of doctoral research in the Netherlands and Flanders. The prize was awarded during the “Etmaal van de Communicatiewetenschap” in Nijmegen last week. Continue reading
Claire Segijn & Hilde Voorveld received award American Academy of Advertising Research Fellowship Competition
Claire Segijn and Hilde Voorveld received an award in the 2018-2019 American Academy of Advertising Research Fellowship Competition. The research proposal is titled Synced Advertising: A New Effective Advertising Strategy?” Synced advertising is part of the trend of sending individually targeted persuasive messages. Continue reading
How do people make choices in the supermarket? And how can you help them to select healthier products? To investigate this process, UMC Utrecht and the University of Amsterdam (UvA) developed the virtual supermarket: a fully immersive environment for participants. On 4 October, this innovative research tool will be presented at the Innovation Expo in Rotterdam. Continue reading
Anne Roos Smink, PhD candidate of Persuasive Communication at ASCoR, has received a grant of € 3.000 as part of the UvA386 grant or ‘Lustrumbeurs’. Continue reading
Ewa Maslowska and Stefan Bernritter received International Journal of Advertising Best Paper Award for 2017 for their paper entitled “Too good to be true: the role of online reviews’ features in probability to buy.” Continue reading
Fred Bronner and Robert de Hoog (University of Twente) received the 2017 Charles R. Goeldner Article of Excellence Award for the best empirical research article published in the Journal of Travel Research (impact factor 5.169). Continue reading
On June 13, Verena Wottrich successfully defended her dissertation “Privacy Exposed: Consumer Responses to Data Collection and Usage Practices of Mobile Apps”. Continue reading
ASCoR researchers awarded on June 21th, 2018 Continue reading
The Persuasive Communication group won several awards at ICA 2018 in Prague.
At the conference in Prague, Peter Neijens was awarded as Fellow of the International Communication Association. Fellow status is a recognition of distinguished scholarly contributions to the broad field of communication.
At the upcoming 68th Annual Conference of the International Communication Association (ICA), to be held from 24 to 28 May 2018 in Prague, several PersCom researchers will present their latest work. We are proud to have 26 presentations at this year’s conference. Below you can find an overview of all presentations.
Amsterdam Center for Health Communication (ACHC) Symposium vrijdag 1 juni: Digitale (big) data en gezondheidscommunicatie: hoe onderzoek en praktijk verandert.
Het hedendaagse leven vindt steeds meer plaats online, zo ook de zorg voor onze gezondheid. Denk aan het zoeken naar online gezondheidsinformatie en het gebruik van slimme accessoires, of zelfs sensoren in onze kleding die onze lichamelijke activiteiten monitoren. Al deze handelingen laten digitale sporen na, met als resultaat een exponentiële groei aan data. Deze veranderingen roepen, voor zowel de wetenschap als voor de praktijk, vele vragen op zoals: ”Wat kunnen we met deze grote hoeveelheden data?” en “Passen we ons onderzoek en bedrijfsvoering aan op basis van deze data, of gebruiken we de data als een middel ter ondersteuning van onze activiteiten?” Tijdens het vijfde, halfjaarlijkse symposium van het Amsterdam Center for Health Communication (ACHC) zullen deze vragen, en meer, aan bod komen. Continue reading